Technology is moving faster than ever, and Dayuan has embraced the theme “Intelligent Drive, Leading the Future” as its compass. To understand what this means in practice, we spoke with General Manager Jinzhe Cai. He explained how Dayuan is combining intelligent solutions with sustainable practices, what drives its forward-looking R&D, and how the company plans to shape the industry’s next phase.
1.Digital printing is changing the industry. What do you see as its main advantages, and what has Dayuan done in this area?
The strengths of digital printing technology can be boiled down to two points: an efficiency leap and high-precision customization. Because digital printing does not require plate making, it enables “production on demand” through digital workflows, which greatly shortens delivery times. This fits well with today’s market trends favoring small batches, quick turnarounds, and personalized orders.
Dayuan has deep experience in the printing and packaging machinery sector, and during this wave of digital transformation we have been committed to “providing intelligent solutions for digital printing.” Our focus has been on the digital upgrading of several pre-press and post-press processes — including sheet cutting, die cutting, and hot stamping — and we have launched a number of innovative products:
- Digital Inkjet Sheet Cutter – Traditional methods print first and then apply digital inkjet, which wastes material and time. Our newly developed machine prints patterns onto web paper via a digital inkjet unit, then cuts into sheets. Built-in intelligent detection completes both printing and cutting in one step.
- Multi-Unit Hot Stamping and Die Cutting Machine – By integrating several units, this machine runs multiple processes in a single pass. Combined with personalized digital printing, customers can freely select hot stamping, deep embossing, or die cutting as needed, making the line flexible for diverse requirements.
2. Competition is fierce. How can companies stay ahead, and what are Dayuan’s unique strategies in product, market, and service?
In today’s printing and packaging machinery industry, competition has gradually moved from price wars to battles over technology and service. To break through, companies need to build “people-centric” competitiveness.
- Product Innovation – Demand drives technology. Customers join early R&D to spot gaps. In 2025, we launched multiple sizes (920,1180, 1350, etc.) tailored to cigarette packs, liquor boxes, dairy packaging, and consumer goods — delivering true customization.
- Market Expansion – Domestically, a dual-engine strategy: market penetration plus industry specialization. We’ve set up rapid-response service centers across most provinces and developed dedicated machines for tobacco, liquor, and dairy. Abroad, we station long-term after-sales teams in key markets and regularly invite international distributors for training. One recent win: a European converter switched from a German brand to our DUOPRESS after a side-by-side comparison, citing our 48-hour on-site response as the deciding factor.
- Customer Service – Our “Dayuan Care Program” includes pre-and after-sales manuals, 48-hour on-site response for urgent issues, and lifetime cost-optimization consulting. Technology creates irreplaceable value; service builds lasting loyalty. Combine cutting-edge innovation with responsive support, and challenges become growth.
Our core belief is simple: technology creates irreplaceable value, while service builds lasting customer loyalty. By combining cutting-edge innovation with highly responsive support, we turn challenges into sustainable growth opportunities.
3. Looking ahead, what do you expect for the industry and Dayuan’s development?
From an industry standpoint, the trends toward intelligentization and globalization are unstoppable. We aim to make breakthroughs in the following directions:
- On intelligentization – We started later than some overseas competitors, and gaps remain in certain technologies. But we are eager to exchange knowledge with industry leaders to accelerate progress. At Drupa 2024, several visitors noted that Chinese equipment has closed the reliability gap in multi-unit hot stamping — that encourages us.
- On globalization – The overseas market is vast but unpredictable. We plan to strengthen cooperation with foreign agents and focus on more stable, business-friendly regions to ensure sustainable export growth.
Despite challenges, we believe: “There is no winter for manufacturing — only spring for those who innovate.” Dayuan will stay anchored in technology, guided by customer needs, and work with global partners to write the next chapter of the printing and packaging industry.
